Homecoming: Zara Home opens its new flagship in Paris’ Left Bank

Zara Home takes over Paris Rive Gauche with a new pop-up space in the heart of Saint-Germain-des-Près.

Good news for Parisian Lovers: Zara chose the City of Lights for its first Zara Home Apartment outside of Spain. Much more than just another decor shop, the new ephemeral concept store, located at 117 Rue du Bac in front of Rive Gauche emblematic Le Bon Marché, brings together all iconic homeware collections of the Spanish brand, but also gives customers a unique chance to try on dresses from the fashion collections en avant-première (and the changing rooms look more than amazing!) or order exquisite furniture from Belgian designer Vincent Van Duysen and antiques from Swiss legend Pierre Jeanneret, carefully selected for the occasion by the Patrick Seguin art gallery. 

Among other surprises: a typical Parisian café with coffee by micro-roasters and speciality coffee aficionados Dose, a selection from the press (right, all of the independent magazines are here), a pop-up flower shop by florist Nina Charles, a collection of Zara merch that screams Paris imagined by the creative minds behind the Saint-Lazare design studio, and a unique sports capsule for the Olympics (think everything you need for boxing, getting in shape or playing football and paddle, created in collaboration with the titans of sportswear Wilson, Uniq and Starvie). They say that many more surprises and brand activations will follow during the year. Stay tuned!

The unique 1600 square meter space spans around three levels - ground floor, basement and mezzanine, - and used to house the British furniture and design destination, The Conran Shop for many years, a favourite for both Parisians and tourists, who were browsing the store in search of a perfect piece for their homes. The legendary store shut down at the end of 2023, so it seems only natural that Zara Home took over the iconic space. For now, it’s only for a year (it’s rent, the heritage venue belongs to Le Bon Marché, and could be used only for decorative purposes) - the brand says it’s a try-and-learn experience for the label, as they have never done anything similar before. But if it’s a success, the concept will stay in Paris and will also be transported to other European capitals. And, judging by the number of branded 117 Rue du Bac shopping bags spotted during the opening weekend both on the Right Bank and on the Left Bank, it already looks like Zara is on the right track.

Courtesy: Zara

Text: Lidia Ageeva