Seaside Splendour: Inside The Luxury Beachclubs Defining Summer 2025

There’s a certain kind of magic to the European summer, where sun-drenched days slip into candlelit evenings, and the scent of salt hangs in the air like perfume. But for the fashion set, it’s no longer just about bronzing on the Riviera or chasing sunsets along the Amalfi coast. This season, the world’s most coveted maisons are transforming coastal escapes into fully-fledged branded utopias: immersive pop-ups where style, setting, and storytelling collide. Think Burberry cabanas nestled in Ibiza coves, Louis Vuitton parasols fluttering in Saint-Tropez, and Dior boutiques perched high above the cliffs of Capri.

These aren’t just seasonal footprints — they’re summer’s most exclusive rendezvous. With capsule collections, bespoke cocktails, and interiors styled to the last raffia detail, each destination blurs the line between escape and experience. So, where is fashion’s compass pointing this summer? From Taormina and Porto Cervo to Saint-Tropez and Ibiza, here’s your guide to the beach clubs making waves in 2025.

DOLCE & GABBANA
As one of the perennial powerhouses of fashion’s summer pop-up circuit, Dolce & Gabbana continues to serve Sicilian splendour with its signature flair, transforming beach clubs and boutiques into theatrical showcases of la dolce vita. With a presence in eight covetable destinations this season, here are just a few of the maison’s most mesmerising summer takeovers:

San Domenico Palace, Taormina

📍 🇮🇹 San Domenico Palace, A Four Seasons Hotel, Taormina

🗓️ Open through the end of the season

Set within the cliffside grandeur of the San Domenico Palace, made globally iconic by The White Lotus, Dolce & Gabbana unveils a world of Mediterranean majolica. Blue-and-white ceramic motifs swirl across the boutique, housing a curated edit from the 2025 Resort and Casa collections. Expect opulent swimwear, artisanal ceramics, and an atmosphere steeped in Sicilian romance.

Casa Amor, Saint-Tropez

📍 🇫🇷 Casa Amor Beach Club, Ramatuelle

🗓️ Open through the end of the season

Saint-Tropez receives a bold southern Italian makeover as Dolce & Gabbana lands at Casa Amor. Vivid prints, sun-soaked hues, and an unmistakably Mediterranean spirit infuse the space, while a boutique corner offers exclusive pieces designed with the Côte d’Azur in mind. From statement kaftans to raffia accessories, this is Riviera glamour reimagined.

Twiga Beach Club, Forte dei Marmi

📍 🇮🇹 Twiga Beach Club, Forte dei Marmi, Tuscany

🗓️ Open through the end of the season

At Tuscany’s most legendary seaside haunt, Dolce & Gabbana unveils its most playful installation yet. The Twiga takeover celebrates the brand’s Banano motif,  a joyful ode to tropical botanicals and 1940s Italian poster art. Alongside the exclusive “Dolce & Gabbana for Twiga” collection of robes, homeware, and beach accessories, guests can soak in the full experience, complete with a lively nightclub and the VESTA restaurant. It’s la dolce vita, with a twist of Tuscan flair.

CLAP HOUSE, Ibiza

📍 🇪🇸 CLAP HOUSE, Talamaca, Ibiza

🗓️ Open through the end of the season

Ibiza gets the Dolce & Gabbana treatment this summer, as the brand unveils a full-scale takeover of CLAP HOUSE — the new lifestyle enclave from Alphamind Group, nestled along Talamanca’s sun-drenched shores. Sensuality is the watchword here, with the maison’s iconic Leo print emblazoned across loungers, parasols, and every surface in sight. Guests can dine on organic Mediterranean fare at The Dose by Silvena, sip cocktails poolside at the buzzy CLAP Pool Club, and browse exclusive Resort 2025 pieces in the on-site boutique.

DIOR
Long before summer pop-ups became the fashion world’s favourite pastime, Dior was already setting the gold standard. Since 2019, the maison has been reimagining shoreside luxury across the globe - from Capri to Bali - with its now-iconic Dioriviera concept. Fusing fashion, hospitality, and destination travel, each installation is an invitation into Dior’s sun-soaked universe, where signature prints meet curated capsules and cabana culture becomes couture.

Dioriviera Pop-Up Boutique & Il Bacaro Dior Bar
📍 🇮🇹 Hotel Cipriani, Giudecca Island, Venice
🗓️ Open through the end of the season

On the shimmering edge of the Venetian lagoon, Dior takes up residence at the storied Belmond Hotel Cipriani. The Dioriviera boutique (all raffia textures, toile de Jouy motifs and refined coastal touches) brings the maison’s Riviera spirit to Giudecca Island. Next door, Il Bacaro Dior offers a moment of languid elegance: a cocktail bar where spritzes are sipped with views over St. Mark’s Basin.

Dioriviera Pop-Up Boutique at Jumeirah Capri Palace — Il Riccio

📍 🇮🇹 Capri Palace Jumeirah, Il Riccio Restaurant & Beach Club, Capri

🗓️ Open through the end of the season

High above the rocks of Anacapri, Dior continues its long-standing partnership with Capri Palace Jumeirah at the ever-glamorous Il Riccio Beach Club. The boutique, nestled within the club’s marine-hued interiors, houses the latest Dioriviera capsule - think embroidered sandals, striped bikinis, and book totes begging to be photographed poolside.

JACQUEMUS
Few do summer quite like Jacquemus. With his sun-drenched palette and Provençal poetics, the designer brings a sense of whimsy and warmth wherever he lands. This season, Monaco plays host to his latest seaside reverie: a full takeover of Monte-Carlo Beach that’s equal parts fashion fantasy and Riviera escapism.

Monte‑Carlo Beach Club, Monaco

📍 🇲🇨 Monte‑Carlo Beach Club, Av. Princesse Grace

🗓️ Until 7 October 2025

At the Monte-Carlo Beach Club, Jacquemus unveils a dreamy, lemon-sorbet vision of La Croisière. The iconic pier, café, and terraces are awash with striped parasols, citrus tones, and soft linens, while two pop-up boutiques, styled to evoke a sunlit Provençal maison, invite guests into a painterly world inspired by Matisse and Renoir. On offer: exclusive resort-ready pieces, designed to be worn poolside, cliffside, and everywhere in between. This is Côte d’Azur chic, à la Jacquemus.

MISSONI
With its kaleidoscope of colour and unmistakable zigzag knits, Missoni has always evoked a certain sun-drenched nonchalance, the kind that feels right at home by the sea. This summer, the Italian house doubles down on its resort credentials with two vibrant takeovers: one on the emerald shores of Sardinia, the other amid the magnetic energy of Ibiza. Each destination channels the brand’s signature aesthetic into immersive escapes where fashion and beach culture intertwine.

Missoni Resort Club @ Nikki Beach Costa Smeralda, Sardinia

📍 🇮🇹 Nikki Beach Costa Smeralda, Cala Petra Ruja, Porto Cervo

🗓️ Until September 2025

Laid-back elegance meets seaside glamour as Missoni brings its signature chevrons to the iconic Nikki Beach in Costa Smeralda. The beachfront is fully transformed: sunbeds, umbrellas, and lounge fabrics are adorned in rich shades of deep blue, turquoise, and emerald green, echoing the crystalline waters of Sardinia.

Missoni Resort Club & Boutique at OKU Ibiza

📍 🇪🇸 OKU Ibiza Hotel & Ibiza Gallery, Ibiza

🗓️ Open through the end of the season

For its first Ibiza takeover, Missoni reimagines poolside living at OKU with a Resort Club infused with ocean hues and graphic flair. Bespoke loungers and cushions set the tone beneath the Balearic sun, while just steps away, the brand’s first island boutique at Ibiza Gallery offers a curated selection of ready-to-wear and accessories, all wrapped in coastal textures and the house’s unmistakable prints.

LOUIS VUITTON

For Louis Vuitton, travel has always been more than a destination, it’s a state of mind. This summer, the maison elevates the art of escape with a new chapter in its storied journey: the debut of City Guide Resorts and a series of sun-kissed pop-up boutiques across Europe. From Capri to Mykonos, each location blends heritage with holiday, offering a seamless fusion of fashion, wanderlust, and savoir-faire. Whether poolside or promenade-bound, Louis Vuitton invites you to experience the season through its most picturesque lens yet

City Guide Resorts & Pop‑Up Boutiques by Louis Vuitton

📍 🇪🇺 European hotspots: Capri • Ibiza • Mykonos • Saint‑Tropez

🗓️ Open through the end of the season

Introducing City Guide Resorts, Louis Vuitton’s latest travel-inspired concept, a quartet of chic, collectable guides tailored to the maison’s favourite Mediterranean enclaves. Accompanying them: exclusive pop-up boutiques showcasing the LV By the Pool capsule in settings as idyllic as the collections themselves. Think monogrammed loungers, pastel parasols, summer-ready accessories, and breezy ready-to-wear designed to move effortlessly from beach to boulevard.

White 1921 Hotel Pop‑Up Restaurant

📍 🇫🇷 White 1921 Hotel, Place des Lices, Saint‑Tropez

🗓️ Until late September 2025

Learn more.

In Saint‑Tropez, Louis Vuitton takes over the storied White 1921 Hotel with a seasonal restaurant crafted in collaboration with Michelin‑starred duo Arnaud Donckele and Maxime Frédéric. Dressed in the LV by the Pool aesthetic, the space features bespoke Limoges porcelain, monogram motifs, and sun-washed hues, the perfect pairing of gastronomy and glamour, à la Louis Vuitton.

BURBERRY

Britannia meets Balearic bliss as Burberry lands in Ibiza with a sun-drenched takeover that feels both bold and quintessentially British. The house’s signature check gets a seasonal refresh, cast in golden yellow and woven into every detail of The Standard’s rooftop retreat. Equal parts seaside sophistication and summer hedonism, the experience blends fashion, music, and memory-making in true Ibiza spirit.

Burberry at The Standard, Ibiza

📍 🇪🇸 The Standard Ibiza – Rooftop bar & restaurant “UP”

🗓️ Until October 2025

High above the White Isle, UP restaurant at The Standard is reimagined in Burberry yellow, with tone-on-tone check motifs sweeping across the rooftop, seating areas, and even local sailboats. Weekly Solar Sessions feature rotating DJ sets, sunset refreshments, and a branded photo booth for capturing golden hour moments. Downstairs, a curated boutique presents the house’s new High Summer collection:  from sculptural swimwear and breezy layers to beach-ready accessories and oversized sunglasses. It’s Ibiza, but make it Burberry.

GUCCI

For Gucci, summer isn’t simply a season, it’s a story. And this year, the next chapter of Summer Stories unfolds in the sun-drenched serenity of Saint‑Tropez. With its signature mix of heritage, hedonism and high design, the maison brings a slice of Florentine flair to the Côte d’Azur, where golden sands, crafted cocktails, and Web-striped parasols set the scene for an ultra‑chic escape.

Summer Stories at Loulou Ramatuelle

📍 🇫🇷 Saint‑Tropez – Loulou Ramatuelle Beach Club

🗓️ Open through the end of the season

At the effortlessly glamorous Loulou Ramatuelle, Gucci’s Summer Stories takeover transforms the beach club into a sun-bleached sanctuary of pale yellow tones and Interlocking G motifs. Cosy boutiques offer curated pieces from the summer capsule, while loungers and décor are draped in the house’s unmistakable Web stripe. On the drinks menu? A bespoke selection lifted directly from Giardino 25, Gucci’s café and cocktail bar in Florence, a nod to the maison’s Tuscan roots, served with a Saint‑Tropez twist.

LORO PIANA

Embodying timeless elegance and effortless refinement, Loro Piana returns to the sands of Pampelonne for a third consecutive summer. Here, the brand’s signature understated luxury takes shape in a tranquil sanctuary designed for those who appreciate quiet sophistication under the Riviera sun.

La Réserve à la Plage, Pampelonne Beach

📍 🇫🇷 Saint‑Tropez – La Réserve à la Plage, Ramatuelle

🗓️ Open through the end of the season

At La Réserve à la Plage, Loro Piana wraps the iconic beach club in a soothing palette of neutrals, creating an atmosphere of calm and comfort. The dedicated boutique showcases a curated selection of resortwear: from featherlight cashmere knits to breezy linen sets in sandy tones, perfectly suited for languid afternoons by the sea.

Text: Leilani Streshinsky