A Jewel for Your Handbag: Chanel’s New Purse Spray

It’s the new beauty accessory: the mini version of your favourite perfume that you can take with you in your bag. This year, the handbag fragrance becomes a jewel in its own right with Chanel’s latest creation: the Coco Mademoiselle purse spray. Launched on 6 March 2025 as a limited edition, this ultra-luxurious accessory is designed to elevate any handbag while delivering a signature spritz of its iconic scent.

Reimagining its legendary Coco Mademoiselle fragrance in a miniature format, Chanel has unveiled a sleek yet sophisticated new accessory. Designed as a jewel-like statement piece, this portable spray transforms the house’s signature rectangular glass bottle of rosy-hued perfume into a refined, fashion-forward object. Adorned with a string of white pearls and a gilded chain link, it encases the beloved fragrance in a sleek white-and-gold tube. Whether carried in hand or clipped onto a handbag like a charm, it embodies the effortless elegance of the moment.

If your handbag is already overflowing, you may want to sit this trend out. The mini perfume movement is here to stay, with these pint-sized scents offering a boost of confidence and style in just one spritz — anytime, anywhere.

With its signature woody-oriental scent, this nomadic treasure ensures you leave a lasting impression wherever, whenever. What is more, the object is rechargeable, so you can use it forever. Available for a limited time only, it’s a collector’s piece you won’t want to miss.

A classic revisited

First composed by Chanel’s in-house perfumer Olivier Polge in 2018, Coco Mademoiselle Eau de Parfum Intense is a modern reimagining of the house’s cult fragrance, Coco Mademoiselle — originally created by the legendary Jacques Polge. (Yes, you guessed it — Olivier is his son, carrying on his father’s legacy as the creative force behind Chanel’s fragrance division).

This is Coco Mademoiselle with an edge — a bold, ambré-woody scent with caractère extrême. At its heart? A deeply concentrated dose of patchouli intensifies the fragrance’s voluptuous aura. Meanwhile, a warm, addictive blend of tonka bean and Madagascan vanilla envelops the skin in sensuality, making both the scent — and its wearer — utterly irresistible.

A luminous rose and jasmine accord, contrasted by the crisp freshness of citrus notes, completes this powerful olfactory statement — a fragrance made for those who, like Coco herself, dare to be unforgettable.

Courtesy: Chanel

Text: Lidia Ageeva