Ekupheleni kwangaphambi kokuwa kunye nokuhamba ngenqanawa kubonisa ixesha lonyaka, U-Hermès wenze umboniso omkhulu eNew York, ewubiza ngokuba yiHermes ukuwa ngo-2024, isahluko sesibini - kwaye ngaloo ndlela wadala uhlobo oluthile lokumangalisa, kuba umboniso wangaphambili wokuqokelela awuqhelekanga kakhulu kule ndlu yaseParis. Ngokwenyani, umzamo onjalo sele wenziwe kwaye ingqokelela enye yaboniswa, kodwa ke umlawuli wezobugcisa bengqokelela yabasetyhini baseHermès uNadège Vanhee wakhulelwa kwaye indlu yahambisa imiboniso elandelayo kwikamva. Emva koko ubhubhane we-covid waqala kwaye umbono wabonakala ulahliwe. Bekungenjalo kwaye namhlanje sibona ilinge lesibini.
Ngokucacileyo, ukhetho lwendawo yomboniso luqhutywa ngokuyintloko Ukubaluleka kakhulu kwimarike yaseMelika Hermès, ingxelo eyinyani ngokwembali kwaye ilungile ngalo mzuzu. Kodwa kukwakho iyelenqe elahlukileyo elongeza ukubaluleka kombono wabucala kolu khetho lwepragmatic. Sele iyiminyaka eyi-10 ukususela ekubeni uNadège Vanhee waba ngumlawuli wezobugcisa Ukunxiba kwabasetyhini bakaHermès kwaye wafudukela eParis esuka eNew York, apho wayengumlawuli woyilo wengqokelela yabasetyhini kwiRow. Kwaye ngoku ubuyela kwi-NYC kwindawo eyahlukileyo ngokupheleleyo-kwaye unayo into yokubonisa esi sixeko.
Kukholelwa ngokwesiko ukuba ukuqokelelwa kwangaphambili kokona kurhweba kuzo zonke kwaye ukusuka kweli nqanaba le mbono inxalenye yesibini ngenene ijonge ukurhweba ngakumbi kuneyokuqala. Kwangaxeshanye, yayiyisahluko sesibini ngokwenene kwaye yayinonxibelelwano lobuhle nesokuqala. I-silhouette emxinwa, efakwe ngokuqinileyo, ibhulukhwe yesikhumba eqinile, igqabhuke kancinane ezantsi njengesiseko sayo, imisele yesikhumba, kunye nokukhanya kweebhatyi ezihonjisiweyo zesikhumba ukusuka kwisahluko sokuqala, esinqeni esinqeni kwaye sifana nomkhwa wokukhwela amanenekazi embali, - kwaye ukuba ukhe waba nethamsanqa ngokwaneleyo ukutyelela imyuziyam ka-Émile Hermès e-Fabourg St. Honoure, 24, ngoko uya kukhumbula une tenue d'équitation eyayiyeyenkosikazi yakhe uJulie Hermèкs.
Oko kwathiwa, inxalenye yesibini yahluke kwiyokuqala - ngaphezu kwayo yonke into, kumfanekiso we heroine yayo. Ngelixa kwisahluko sokuqala sabona umfazi owomeleleyo, nokuba ngqongqo, kwesesibini akazange athambe, kodwa ngandlel’ ithile wakhubeka ngakumbi, kwaye, kwangaxeshanye, wafumana ukuhenda okukhethekileyo, isimbo se-cinematic vibe yaseNew York. . Kwaye ayisiyiyo nje yesikhumba esifakwe ngokuqinileyo, kodwa kunye neengubo ezimnyama ze-sheath ezimnyama, ezinxibe phantsi kwe-harness yesikhumba esimnyama, kunye neminqwazi yesikhumba emnyama, etyhalwe phezu kwamehlo, kwaye, ngokuqinisekileyo, iingubo zesikhumba zomsele. Aba bafazi abayi kujonga ngaphandle kweefoto ezimnyama-ezimhlophe zikaHelmut Newton kunye noPeter Lindbergh, iitroubadours eziphambili zaseNew York ngasekupheleni kweminyaka engama-80 kunye ne-90, ishumi leminyaka apho le ngqokelela ibhenela. Kwaye kule ngubo imnyama enentambo yesikhumba phezu kwamabele, kunye neebhulukhwe ezincinci ezinebhombu emfutshane yoboya kunye nesambatho seHermès sakudala esibotshelelwe esinqeni, kunye neengubo zomsele zesikhumba - apho kwavela ukuba zininzi INew York kwisitayile sangoku seHermès, ebonakala ngathi ifanelekile kakhulu kumhlaba wesixeko.
Ngexesha elifanayo, ukubukeka kule ngqokelela kwahlanganiswa ngendlela ebonakalayo - zombini ngokubhekiselele kwisitayela kunye neempahla ngokwazo. Inxalenye yesibini yayingenalo ubukhali besitayile obukhoyo ekuqaleni - yonke into yayibonakala ifana, kodwa ngandlela-thile ngokuthe ngqo kwaye iyasebenza. Kwaye oku kusebenza kunokubonwa njengomnikelo kwizithethe zefashoni yaseMelika kunye nentengiso yaseMelika, okanye inokubonwa njengembeko ekhethekileyo kaNadège Vanhee kwisixeko eyathi yamenza wahlala iminyaka eli-10 eHermès. Kwaye sinokujonga obu bukhazikhazi baseMelika, obuzibonakalise kwisitayile esiphucukileyo sesiFrentshi njengombuliso wakhe wokuya eNew York - iminyaka kunye nendawo.
Ngoncedo: Hermès
Umbhalo: Iqela labahleli