(The) Boss Is Out Of The Office

Escaping the corporate environment of last season, Boss presented a wardrobe dedicated to what happens from 5 to 9, not vice versa. The courtyard of Palazzo del Senato was transformed into a verdant oasis of calm: on the catwalk, a selection of athletes paraded the brand’s Spring-Summer 2025 collection, outlining a new kind of leader.

IN THE GREEN

Among a greenery and botanical landscape designed to soothethe soul during a busy working day, Boss new leaders strut the catwalk with a deconstructed version of the more formal dress code required within the corporate universe. Funnily enough, Palazzo del Senato’s courtyard acted as the location of the show, a place where business is at the core of people’s careers, then blessed with a morning of green detachment from work. Boss’s goal was to create a clocked-out approach to an elevated 24/7 lifestyle, allowing for broader self-expression and a more balanced outlook on life. The brand, indeed, believes that the contemporary figure of a leader must know when to take time off: “This is a reset: a real Boss is empowered and self-confident; they know when to log off and claim back their time and go out and relax, free from the hierarchy of rules and regulations”, further explained Marco Falcioni, Senior Vice President of Creative Direction at Hugo Boss.

THE NEW DECONSTRUCTED SUIT

Suiting, the epitome of Boss’s tailoring heritage, was presented with a softer approach, where the silhouette is dictated by the wearer’s body. This removal of structure dictated a sophisticated sense of off-the-clock decompression, with the incursion of sporty style elements and accessories seen for the first time ever in the brand’s history. Drawstring cinching mechanisms reinvented the look of trousers, yoga mats and tennis racket bags appearing behind the models’ shoulders, as well as selected pieces that drew inspiration from sleepwear such as pyjamas and dressing gowns. The hero piece of the collection was the understated three-button suit in lighter fabrics, gently wrapping the body without the constructs of shoulder pads and constrictive internal structures: definitely a step away from traditional double-breasted power suits. Trouser hems made an appearance raised above the ankle across womenswear looks, while a backless, wrapped tunic dress stood out with its draped frontal pleating and a neckline skimming the lower back. Luxe fabrics ranged from wool to satin and leather, while footwear included low-profile sneakers or leather slides. Lastly, the colour palette delivered a relaxed range of hues, including light and navy blues, earthen browns, white, black, and even subdued variations of green.

ATHLETES INCARNATE THE NEW BOSS

All-star celebrities and athletes walked the “out-of-office”-inspired runway, putting a foot out of glossy advertising campaigns when acting as brand ambassadors. Tennis player Taylor Fritz opened the show after reaching the US Open finals as the first American after almost 20 years – later won by the Italian Jannik Sinner. Speaking of Italian athletes, tennis player Matteo Berrettini and Olympic Champion in the 100-metrebreaststroke Nicolò Martinenghi walked the show as well, further setting the tone for the Boss' renewed atmosphere. Internet personalities Ben Cobb, George Cortina and Khaby Lame were also part of the cast, as so did footballer Loris Karius. Elsewhere, seated front row, David Beckham attended his first Boss catwalkpresentation since the announcement of his strategic partnership with the brand.

Courtesy: Boss

Text: Giorgia Feroldi