Moncler X Willow Smith: Futuristic Functionality

When Willow Smith steps into a new creative space, we know we’re in for a treat. Known for her genre-defying music and magnetic energy, Willow has now brought her vision to the fashion world with her debut ready-to-wear collection for Moncler – and it’s a fitting partnership – one that celebrates her forward-thinking creativity and Moncler’s approach to innovation. Willow’s authenticity and individuality make her a natural fit for Moncler, which, under the leadership of Remo Ruffini, has transformed from a ski jacket specialist into a global powerhouse of collaborations, teaming up with icons from various creative fields, from Rick Owens and A$AP Rocky to Mercedes-Benz.

WHY WILLOW SMITH?

At just 24 years old, Willow Smith is more than just a celebrity child (a reminder: her dad is actor Will Smith and her mum is Jada Pinkett Smith). She’s an artist, musician, author, and Daytime Emmy-winning talk show host. And a style icon; we have witnessed Willow’s style evolution with looks ranging from edgy trailblazer ones to chic sportswear. Appearing on the cover of Italian Vogue with her brother and teaming up with Acne Studios, Marc Jacobs and Chanel, she’s now more invested than ever in her fashion era. So it’s unsurprising that this collection reflects her personal style and ethos, with themes of rebirth, renewal, and duality running throughout.

"I truly believe that whatever art you choose to create, whether it's music, fashion, filmmaking, etc., should come from a deep place of inspiration and honesty within the artist," Willow shared in her interview with Highsnobiety. And it’s this honesty that comes from both her music and her style that seduces her fans all around the Globe.

Unveiled at Moncler’s City of Genius event in Shanghai, this collection is a collision of contrasts, balancing femininity with masculinity, minimalism with bold details, and outdoor functionality with high-fashion excellence. As Willow puts it, “Bringing juxtaposing ideas together in an elegant way is something that really excites me.”

MONCLER’S GENIUS IN COLLABORATION

Moncler’s choice to collaborate with Willow also reflects its commitment to tapping into new voices and fresh perspectives. By bringing in creatives from diverse backgrounds, Moncler ensures its relevance not only in the fashion world but also in the broader cultural conversation.

Thanks to the mastermind of Remo Ruffini, the CEO of Moncler transformed from a classic skiwear brand into a global powerhouse of collaborations. The Moncler Genius project has brought in everyone from established designers such as Rick Owens, Valentino, Simone Rocha, Lulu Li, JW Anderson, and Palm Angels to unexpected partners with celebrities and artists Donald Glover, Pharrell Williams, Alicia Keys, and A$AP Rocky. They even teamed up with Mercedes-Benz, creating the exclusive G-Class Past II Future, which is limited to just 20 vehicles. These partnerships have elevated the brand’s image, diversified its collections, and introduced it to new audiences, turning Moncler into a cultural touchstone while boosting sales and visibility.

COLLECTION HIGHLIGHTS

Willow’s collection for Moncler marries two beautiful phenomena: futuristic design and practicality. A nod to Moncler’s iconic duvets, the down jacket dress features a detachable hem and oversized pockets that transform its silhouette. Workwear-inspired canvas trousers can be cropped with zippers, offering adaptability. The collection’s black and moon-dust white monochrome palette screams minimalism, while tough protective shells, heavy knits, and cocooning outerwear add versatility to the winter selection. The duality in the designs is striking – sinuous cutouts and shrunken silhouettes contrast with voluminous outerwear, reflecting Willow’s fascination with contrasts. Circular motifs and silver accents throughout the collection echo the singer’s personal aesthetic, tying the pieces back to her identity. After all, this collection is a deeply personal affair. Willow Smith’s T-shirts and leather jackets feature handwritten lyrics from her song Alone and Roomy Moncler puffers spotlight silver rings, a nod to Willow’s signature piercings.

The Moncler x Willow Smith collection, available now in select Moncler stores and online, is not just a debut – it’s a statement. It’s an invitation to reimagine what a functional wardrobe can be, blending the outdoors and the city, day and night, fashion and sportswear. Bref, if you want to look cool this winter, you know where to shop.

Courtesy: Moncler

Text: Leilani Streshinsky