Who says Pharrell Williams and fashion, has great spectacle, larger-than-life show ambitions and eye-catching styles in mind. His third outing for Louis Vuitton was no exception. The musician turned artistic designer of menswear for the iconic French house, this season called his collection “Le monde est à vous” or “The World is Yours”, and invited the fashion community to celebrate all the humans who co-inhabit the Earth and the unifying spirit of the global mentality of Louis Vuitton. And what better place to stage a global extravaganza than UNESCO’s Paris headquarters, where the models walked under the flags of country members and the Statue of the Globe. Pure magic.
Fashion-wise, Pharrell wanted to start off with tailoring in black colour. His models were chosen specifically: he wanted his casting to be as diverse as possible (this made me think of Virgil’s debut collection for Vuitton for Spring-Summer 2019 at Palais Royal and an array of black models in white and ivory looks). “The collection illustrates the degrees of similarities that bind us together across the globe”, said the show notes left on each of 1000 seats. “Rendered in the nuances of skin tones of all humans on the planet - each illuminated by the same sun - through tonal silhouettes crafted with intricate savoir-faire, the collection demonstrated the relationship between macro and micro views of humanity: a diverse species made of the same flesh and blood.”
This season, Pharrell also thought about diplomats and pilots, calling them playfully “the flying dandy”, dressed impeccably in double-breasted coats, cropped tailored jackets, bombers and camionneur-collared knitwear. Then, there are also “the leisure travellers” therefore the collection is filled with tracksuits and workwear. The collection also features a collaboration with the creative collective Air Afrique, who co-created a series of head-turning travel-inspired logos and worked on a short film about the message of unity and global citizens of the world, a prelude to the show. Pharell wants us to think global in every detail (and of course, he has a good dose of humour), so he literally clung to bags global key chains, and added Mother Earth prints to his bombers and shirts. Meanwhile, the garments created in the image of football - think LV soccer boots and LVERS team shirts - pay homage to the world’s most unifying game. On the eve of the Olympics in Paris and right in the middle of the Euro in Germany, this move is nothing but chic and smart.
Every Louis Vuitton collection is an ode to the savoir-faire of the accessories department. This time, Pharrell once again included the big chunky trunks in his show placed atop hand-pulled carts (a tradition since his very first collection shown last summer on the Pont Neuf), but also reworked some of the classic styles like the Speedy, now available in faded fluo colours as if bleached by the sun, while the Alma, the Never-Everfull, and the Sirius are available in new colours and sizes. Another newcomer, a multicolour LVERS Damier pattern seen both on bags and silhouettes in jacquards and denim. Looking for something fancy? No worries, Pharrell got you covered: he added precious embroideries to jackets and overcoats, but also produced several classic monogram bags adorned with sparkling crystals. After all, when you are living the Vuitton dream, everything is possible and the world is really yours.
Courtesy: Louis Vuitton
Text: Lidia Ageeva