LACOSTE X LEMARIÉ: PREPPY CLASSICS MEET ARTISANAL ELEGANCE

As they say, two Ls make a W. Say hello to the third edition of the most unexpected of fashion unions: masters of tennis wear Lacoste and the haute couture flower and embroidery specialist Lemarié. In the joyous campaign, the models wear the pieces in similarly unexpected ways, foreshadowing the juxtaposing details of the new collection.

Developed under creative director Pelagia Kolotouros, Lacoste embroidery collection includes 12 ready-to-wear items and three accessories, all reimagined with Lemarié’s signature floral embroidery. The result? A collection where accents of playful freshness blossom in the everyday wardrobe, elevating classic silhouettes with couture-level craftsmanship. A key highlight of the collaboration is Lemarié’s reinterpretation of Lacoste’s iconic crocodile, embellished with delicate floral details. Each piece, from sweatshirts to skirts, is a testament to the meticulous artistry of Lemarié artisans. Key pieces include easy-to-wear knitted cardigans, hoodies and polos, all adorned with couture hand-embroidered petals. Meanwhile, outerwear pieces like a down jacket fuse Lacoste’s innovative dyeing techniques adorned with subtle floral embroidery. And of course, the collection’s palette remains rooted in classic Lacoste hues: crocodile green, light cream, and staple white and black.

The collaboration is available in Lacoste’s flagship stores in Paris and London, as well as online. With only 30 editions of each piece, this is a rare opportunity to own a work of wearable art that blends the best of two worlds – Lacoste’s sporty touch and Lemarié’s haute couture elegance.

Courtesy: Lacoste

Text: Leilani Streshinsky