ukhetho lukaSlimane: kwenzeka ntoni eCeline?

Ifashoni eshukumayo enkulu inokuthi iyeza. Ngokwemithombo yoshishino, uHedi Slimane sele eza kumka eCeline emva kokusebenza iminyaka emithandathu. Ngaba inokuba yinyaniso? Kwaye ukuba ewe, yintoni elandelayo kumyili weenkwenkwezi?

Okokuqala, ibiyi Shishino leFashoni oko kwasasaza iindaba zokuba uHedi Slimane angangahlali eCeline ngenxa “yothethwano lwekhontrakthi enomeva nomnini LVMH”. Kamva, WWD yavutha amadangatye ngenqaku malunga nabanokuthi bangene ezihlangwini zikaSlimane, echaza ukuba uPolo Ralph Lauren. umyili uMichael Rider "ungumphambili wokuthatha" iihelms zendlu yemifanekiso, apho wayesebenza khona iminyaka elishumi phantsi kukaFiebe Philo. Kodwa kwenzeka ntoni ngenene?

Hedi Slimane unengoma eqinisekisiweyo yokwenza ukuba kwenzeke. Xa wayesungula i-Dior Homme nge-rock aesthtique yakhe, yonke indoda, kubandakanywa nomyili uKarl Lagerfeld, owaphulukana neekhilogram ezingama-20 ukuze alingane kwiisilhouette zikaSlimane, wayenqwenela ukunxiba ijean yakhe ebhityileyo kunye neesuti ezibhityileyo. Emva kweminyaka esixhenxe e-Dior, uSlimane wemka ukuba agxile kwiiprojekthi zakhe zeefoto kuphela ukuba abuyele kwiminyaka emihlanu kamva kwifashoni njengomlawuli woyilo kunye nomfanekiso eSaint Laurent (eshiya ngokungathandekiyo inxalenye ye "Yves" egameni). Apho, wadala okokuqala ngqa zombini izinxibo zabasetyhini kunye neengubo zamadoda. Iingqokelela zakhe zivelise isiphumo esifanayo: wonke umntu wayefuna ukujonga igrunge kunye ne-chic njengamantombazana kunye namakhwenkwe kaSlimane. Kwaye iziswe kwiqela labazali iKering iibhiliyoni zenzuzo. Kodwa emva kweminyaka emine uHedi Slimane wayeka kumdlalo wefashoni, wabuyela apho wayengowakhona: ukufota. Kwaye emva koko, xa uPhoebe Philo ephuma ku-Céline, umyili odumileyo wabuya ngoloyiso njengendlalifa yakhe. Ukubhaptiza kwakhona uCéline kuCeline, uHedi wayijika indlu yajonga phantsi, wazisa iimpahla zamadoda kunye neziqholo, kwaye wenza i-rock chic yaseParis ibe yifashoni kwakhona. Kuba, ewe, unako!

Ukuba ekuqaleni uCeline aficionados bebenokuba namathandabuzo malunga nokutyunjwa kukaSlimane ebengalindelekanga (iifashionistas ziya kuhlala zikhumbula iingxoxo ezishushu ezingapheliyo phakathi kwePhilophills kunye neSlimaniacs emva kokuba iindaba zokutyunjwa kukaHedi ziqhawuke. I-Intanethi), amanani asanda kupapashwa yi-LVMH angqina ukuba u-Hedi Slimane ngenene wayelukhetho oluchanekileyo lophawu. Ngoku uCeline uleyibhile yesithathu enkulu yefashoni kwiqela enengeniso emalunga neebhiliyoni ezi-2.5 zeerandi, eza emva kweengxilimbela zikaDior noLouis Vuitton. Kwaye ngamanani anjalo, akumangalisi, ukuba uSlimane, ongengomyili okrelekrele kuphela, kodwa nepunk entliziyweni ekwaziyo ukuthatha umngcipheko (uyazi, yiya mkhulu, okanye uye ekhaya!), uya kufuna amandla angakumbi uphawu. Njengoko kungekhona nje ngemali (emva koko, yi-LVMH, inkampani yendoda ecebileyo kwiplanethi, ngokutsho kweForbes), kodwa ukulinganisela kwamandla kunye nokubhala kwakhona imigaqo yomdlalo. Ngubani oza kulawula yonke into? Umkhombandlela wokudala, umculo, imithombo yeendaba kunye neempembelelo zokuxuba? Ngaba uSlimane angakhetha ngakumbi kumajelo eendaba kunye nokukhetha kwakhe iqhinga lonxibelelwano? Umyili waziwa ngokugcina iprofayile ephantsi, enqaba iimfuno zodliwano-ndlebe kwaye angqubane nezona zihloko zingamniki ukuvezwa okufanelekileyo- zombini iVogue kunye neNuméro bavaliwe kwimiboniso yakhe, kubandakanya zonke iintlelo zamazwe ngamazwe. Kwaye ethathela ingqalelo ukuba uHedi sele eza kusungula umgca we-Celine beauté ekudala ulindelwe ngo-2025, owabhengezwa ngexesha lomboniso wamva nje oshicilelweyo (ekunene, iimodeli ezikwividiyo zazinxibe i-Celine rouge emlonyeni wabo, bematsha ngemifanekiso eqingqiweyo yaseParis. iindawo ezifana ne-la Salle Pleyel, le Musée Bourdelle okanye i-Musée des Arts Décoratifs), ikwalelona xesha lifanelekileyo lokufumana okuninzi kumqeshi kangangoko. Okanye ushiye amathuba angcono.

Hedi Slimane angaya phi ngokulandelayo? IChanel iya kuba lukhetho oluhle, njengoko uSlimane wayesoloko enqwenela ukubuyela kwicouture (wenza nje ingqokelela yecouture enye kaSaint Laurent ngaphambi kokuba ehle). Ukwangumyili okhethiweyo womlawuli wangoku wezobugcisa uVirginie Viard owandulelayo uKarl Lagerfeld. Ukongeza, ukuba uHedi uza eChanel, ngokuqinisekileyo uya kusungula iimpahla zamadoda esele zilindelwe, ezinokuba lithuba elihle lokukhula kwindlu yesiFrentshi. Kodwa ukwazi uSlimane, kwaye akaze alandele "izikhokelo zeshishini" kwaye udla ngokudlala inkqubo yezibonelelo zakhe kunye neenzuzo zabachaphazelekayo, unokuthatha elinye ikhefu kwifashoni. Emva koko, akadingi imfashini ukuba iphelele, unezinye izinto ezithandayo: umculo kunye neefoto. Ekugqibeleni, lishishini lefashoni elimdinga kakhulu.

Umbhalo: Lidia Ageeva