Stella McCartney Timeline: Sustainability in Fashion

"It's part of my everyday life to have a level of respect for Mother Earth and her creatures and I have always strived to have that be core to what we do here at Stella. The entire history of our brand has been this task force of activism, really. Of trying to dissect the industry and find positive solutions for the most harmful areas; solutions where you can't tell any difference with the look and feel of the product. That's the goal; and I think we are achieving it, but we will continue to push ever farther - and faster - forward, within the fashion industry and beyond. We will always give people information and offer them an alternative way", - STELLA McCARTNEY, CREATIVE DIRECTOR

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Photo:  Stella McCartney © Arianna Lago