La Parisienne, Redifined: Inside Julie de Libran’s Universe

One of the most stylish women in Paris, Julie de Libran always knew she wanted to be a fashion designer. After an impressive career working alongside icons such as Gianfranco Ferré, Gianni Versace, Miuccia Prada, and Marc Jacobs at Louis Vuitton — and later as Creative Director of Sonia Rykiel, one of the hottest tickets on the Paris Fashion Week calendar — she launched her own brand seven years ago. Her label perfectly reflects her state of mind: endlessly chic and timeless, with meticulous attention to detail and that unmistakable je ne sais quoi that defines true Parisian style. Julie was born in the South of France and later raised in San Diego, California, returning to France only after completing her fashion studies in Italy — a background that gives her a unique understanding of French chic and how to export it globally. Julie now presents her collections on the official haute couture schedule, welcoming guests into her home on Boulevard Raspail. Her pieces aren’t meant for mass production — they are intimate, made-to-measure staples designed to become part of your world, worn and treasured for years to come. This is quiet, soft luxury — the kind that style enthusiasts across the globe are craving. In an interview with HD Fashion, Julie de Libran shares the inspiration behind her latest Haute Couture collection, her creative process, and her favourite corners of Paris.

Tell us about the inspirations behind your latest couture collection. What was on your moldboard this season?
This season, my collection is called When Nature and Love Take Over. I wanted to express a sense of freedom — how, when nature gives me its resources, love, and space to breathe, it brings such strength. You feel so free. That lightness opens you up to endless possibilities and fills you with positive energy.

I focused on personal identity, giving all the girls in my show — most of whom I’ve known for a long time — the opportunity to truly personalise what they were wearing. I wanted them to feel comfort and freedom. It was about lightness, timelessness, seasonlessness — a celebration of craftsmanship. Being based in Paris, I always want to put a spotlight on that.

I love to explore both feminine and masculine silhouettes. The collection was lingerie-inspired but with added shoulders to convey strength. My fabrics are always the starting point of my creativity. I work closely with my historical mills and this season I found some exquisite cashmeres, crystal chain fabrics, and handwoven brocades originally made for interiors of old Italian palazzi — the kind once used for special gowns.

For the past few years, you’ve chosen to present your collections at your Left Bank home to a select group of insiders and friends of the brand. Why did you adopt this format? In your view, why are intimate shows gaining more relevance today? And how have your clients responded to this experience?
I wanted to invite people into my private space to share the atmosphere I live and create in — for it to feel warm and comfortable. It allows guests to be close to the clothes and enjoy a more personal moment with me. My clients really enjoy this private setting. I believe it makes them feel special, like they’re truly part of a creative moment.

Larger brands are now also trying to create more intimate experiences, because they don’t always have the same kind of direct relationship with their communities. There’s a real desire today for meaningful connection.

In today’s fast-paced, digital-driven world, why do you believe Haute Couture still matters? What makes it stand out and remain relevant?
I think it’s important to stay relevant — to embrace the times we live in, including the speed and influence of social media. Even though I’m not naturally digitally driven, I sketch, drape, sew everything by hand — I’m curious and learning to use the digital world for all its positive sides.

Still, I believe women want to feel fabrics, to try things on, and to understand where a garment comes from. They love spending time in our atelier, being part of the creative process. For me, it’s always exciting to share how these special pieces are made — how many people are involved, how long it takes, and the immense dedication behind it. It’s a real discipline, and that’s what makes couture so special and unique.

You’ve previously designed for major fashion houses, and now you present creations under your own name. What makes this project different? Could you tell us more about the brand’s DNA, and how you envision its evolution?

Having my own maison has always been a dream. I’ve had incredible opportunities, working in the most iconic fashion houses and learning from the best designers and ateliers. But seven years ago, I decided to do it my way — on a smaller scale, closer to my clients, with fewer pieces and more meaningful creative moments.

Everything I create is made in France or Italy. I’m very conscious about provenance, reducing waste, and making thoughtful decisions from the creative process onwards. I’ve always felt I had so much to say — I love how clothing can make you feel, how it allows for self-expression. For me, it’s a powerful communication tool. I was very shy growing up, and dressing helped me express myself — much like music does.

One quote from Karl Lagerfeld has always stayed with me: “I need to create. It is for me like breathing.” That’s exactly how I feel.

I create one-of-a-kind, made-to-measure pieces as well as numbered limited editions that function more like ready-to-wear — still produced in small quantities, but with sizing to scale a little. I also design accessories. My jewellery is handmade in France by Goossens, and my hats are crafted by Maison Michel. I’ve recently introduced a double-envelope clutch and bag, which is new for the house.

What makes Paris so special for you? What are your favourite places in the city — and where are we most likely to cross your path?

I love Paris and feel so lucky to be at the heart of the city, surrounded by so much creativity. I’m inspired by the architecture, by walking along the Seine — especially at night when you can glimpse inside lit-up apartments. I ride my bicycle everywhere.

You’ll most likely find me in Saint-Germain-des-Prés, at my atelier and boutique at 3 rue de Luynes. That’s where I work with my team, meet clients, and welcome visitors. The Financial Times once dubbed it “A Secret Address in Paris” — it’s a very relaxed space. Come by for a coffee or the best matcha in town — our neighbour is Noir — and we’ll spend time styling pieces together and sharing stories behind the collection.

Crédit photos : Oleg Covian

Text: Lidia Ageeva