Wasika don bushewa: HD Fashion yana tunawa da ɗaya daga cikin fitattun masu zanen zamani

Labarin ne da ya zo da mamaki. A ranar Talata da yamma, Dries Van Noten ya sanar da cewa bayan shekaru 28 yana kasuwanci zai sauka daga lakabin sunan sa. Nunin kayan sawa na maza na gaba a watan Yuni zai zama na ƙarshe. Ko da yake har yanzu yana ƙarƙashin sutura wanda zai cika takalmansa, abin da muka riga muka sani shi ne cewa ƙarshen zamani mai kyau ne. Kuma, eh, za a rasa bushewa.

“A farkon shekarun 80s, a matsayina na matashi daga Antwerp, burina shi ne in sami murya cikin salon salo. Ta hanyar tafiya da ta kawo ni London, Paris da kuma bayanta, kuma tare da taimakon mutane marasa adadi, wannan mafarkin ya cika. Yanzu, Ina so in mayar da hankalina ga duk abubuwan da ban taɓa samun lokacinsu ba. Ina bakin ciki, amma a lokaci guda ina farin ciki, don sanar da ku cewa zan sauka a karshen watan Yuni. Na yi shiri don wannan lokacin na dan lokaci, kuma ina jin lokaci ya yi da zan bar dakin don sababbin tsararraki don kawo hangen nesa ga alamar", in ji Dries Van Noten a cikin wasiƙarsa ga masu gyara. Fiye da sanarwa kawai, amma fiye da bayanin sirri ga al'ummar da suka goyi bayansa tun daga ranar farko. Tare da nassoshi zuwa aikin lambu, ba shakka, abubuwan da ya fi so. Domin Dries bai taɓa zama mai zane kawai ba, koyaushe ya kasance mai mafarki, mai aikin lambu wanda ya san yadda ake shuka furanni mafi kyau da kuma kula da su sosai.

Dan kasuwan kayan kwalliya a ƙarni na uku, kakansa ya kasance mai sana'ar tela kuma ɗan sa. Iyaye sun gudanar da wani kantin sayar da kayayyaki, Dries ya kammala karatunsa daga Royal Academy of Fine Arts kuma ya fara aikinsa a cikin tufafin maza amma a zahiri daga farkon dakin nunin Antwerp shida a Landan ya zama ƙwararre kan ɗinki ga maza da mata, haɗa kwafi da launuka a cikin mafi ban mamaki na haduwa. Ayyukansa sun kasance koyaushe (kuma yana da wuya a ce "sun kasance" maimakon "sune") wani abin haskakawa na Makon Kasuwancin Paris, inda ya nuna sau hudu a shekara fiye da shekaru 30 yanzu. Tsari ne na kyawawan abubuwan tunawa. Koyaushe mai juyayi, jajircewa, akan ma'ana, tare da wakoki masu nuna ma'auni, amma ba mai ban sha'awa ba. Kowane edita yana da lokutan Dries da aka fi so. Wani katafaren liyafa na cin abinci, inda samfura ke tafiya a zahiri akan farar rigar teburin teburin abincin dare don bikin tarinsa na 50. Nunin akan mataki na Opera Garnier. Haɗin kai tare da abokinsa da abokin aikinsa Kirista Lacroix ko almara na ciki Verner Panton. Rave a kan rufin garejin da ke wajen birnin Paris. Wanda ke tare da ƴan matan, waɗanda suka zazzauna suka yi barci akan kafet ɗin koren kafet. Ko kuma wanda yake tare da yaran da ke riƙe da rediyon da suka kunna wasan kwaikwayo yayin da suke yawo a cikin École des Beaux-Arts.

Dries yana kula da mutane koyaushe. Ko da yake nisa, masu sana'ar sa a Indiya a gare shi suna da mahimmanci kamar ƙungiyoyin sa a Antwerp da Paris. A cikin duniyar da labarin giant Loro Piana ya karya yanar gizo don batun rashin da'a ga manoma Peruvian, yin aiki ba tare da biyan kuɗi ba don lalata ulun Vicuña don sutura daga baya don sayar da dubban Yuro, misalin Van Noten ya fi daraja. Yana ceton rai.

Da yawa daga cikin mu ma masu tararsa ne: tallace-tallacen Dres na abokai da dangi ya zama labari a kan kansu, tare da magoya baya tafiya zuwa Antwerp don samun hannayensu akan mafi kyawun abin da aka samo daga mai zanen ƙaunataccen. Gaskiya ne cewa a cikin nunin nasa, koyaushe kuna iya ganin manyan zargi na masana'antu, masu siye da masu yin tasiri, sanye da suturar sa ba zato ba tsammani. Ayyukan soyayya na gaskiya, mafi girma fiye da kowane amincewar masana'antu.

A cikin 2014, Musée des Arts Décoratifs ya sadaukar da wani wasan kwaikwayo na solo, wanda kwararre a fannin kayyaki Pamela Golbin ya shirya kuma mai taken "Inspirations" ”, inda a zahiri zaku iya shiga cikin kan mai zanen Belgium kuma ku fahimci abin da aka yi duniyarsa. Ina tsammanin na dawo gare shi fiye da sau uku. A gaskiya shi ne don haka rare baya a cikin kwanaki, cewa gidan kayan gargajiya yanke shawarar kiyaye shi na 'yan karin watanni. Kuma wannan shine hanya kafin nunin Dior blockbuster, wanda, a zahiri, yana da wani kasafin kuɗi amma ba shi da sihiri.

Lokacin da Dries Van Noten ya sayar da hannun jarinsa ga katafaren turaren Spain Puig a shekarar 2018, dukkanmu mun ji tsoron kada ya iya. rasa 'yancin kai kuma tarin zai zama mafi kasuwanci. Ya tabbatar mana da kuskure. Maimakon haka, ya sami ƙarin ƙarfi a cikin haɗin gwiwa kuma ya ƙaddamar da kyawawan kayan ado da kayan turare, masu kyau kamar tufafinsa. Kuma gaba daya yanayin muhalli, zaku iya cika al'amuran fasaha da kwalabe marasa iyaka. Van Noten ya kuma bude wasu shaguna a duniya tare da manyan tutoci a China da Los Angeles, da kuma wani otel guda daya a birnin Paris a kan Quais Malaquais a wani tsohon gidan tarihi na gargajiya, majalisar ministocinsa na son sani. Ya ƙaddamar da kantin sayar da ecommerce, sigar dijital ta kwarewar sayayya. Dries ya buɗe wa sababbin ƙarni na magoya bayansa, yana gayyatar masu hankali don neman kyau da tufafi masu ma'ana ga sararin samaniya. Kuma a yanzu, shirin shi ne sanya wannan tsari ya yi aiki har abada, ko da zuciyar ta koma inda yake, gonarsa.

Text: Lidia Ageeva