Fashion Houses Take Over Luxury Beaches

Summer is at its peak, and it always feels like the hours fly when you're having fun. But with about a month of the sunny season ahead, why not escape the bustling city life for a few days and explore these luxury beaches: imagined with your favorite fashion brands they will guarantee a deeply relaxing, pampered and endlessly stylish experience. As they say, there is still time. 

Dior

Dior for NAMMOS Dubai

Located on Jumeirah beach, Dubai, this beach club is perfectly equipped to offer top-notch services for an immersive and luxurious experience with gastronomical and mixologist wonders. Discover the Dioriviera capsule collection along with handbags, homeware and jewellery  inside the incredible 3D printed installations serving as the Dioriviera boutiques crafted by WASP, an innovative company whose aim is to develop a technology that can be sustainable, affordable and structurally sound at the same time. Adorned with Dior’s Cannage motif, the cylindrical modules are made of natural materials such as clay, fiber, and sand.

Dior for NAMMOS Palm Beach, Cannes

In search of an elegant holiday getaway in the South of France? Destination Cannes, where Dior is presenting its new Diorivera collection  at their Dior Palm beach store on Place Franklin Roosevelt. Enjoy a charming view and take a dip in La piscine du Palm beach, or embark on a boat trip in crystal clear waters of The Côte d’Azur with the help of the yacht tender service, before having a delicious meal at the renowned and star-studded Nammos restaurant.

Dior for  Jumeirah Capri Palace

For the fourth year in a row, Jumeirah Capri Palace celebrate their creative partnership with the Maison Christian Dior. The Diorivera pop-up boutique can be found at Il Riccio, just ten minutes away from the Jumeirah Capri Palace. Il Riccio is the island’s most exclusive restaurant and beach club, renowned for their seafood and breathtaking view from Anacapri’s rocky cliff.

And if you want to pump up your summer looks, explore the Dioriviera capsule wardrobe which features floaty sarongs, sleek sandals, statement sunglasses and other beach accessories in iconic Toile de Jouy in pink and grey shades, dear to Christian Dior himself.

Dolce&Gabbana

This summer, Domenico Dolce and Stefano Gabbana invite you to embark on a journey to explore the most exclusive beach clubs worldwide, where they have imagined a unique luxury experience, tailored to each location. Portofino, Marbella or Taormina, explore the different collections, and the enchanting beauty of the selected destinations. 

Dolce&Gabbana for El Carillon, four seasons, Portofino

Blending seamlessly into the Portofino landscape, Dolce&Gabbana’s vibrant Verde Maiolica pattern evokes the refreshing energy of the local coastline. Until September, you can shop at the exclusive pop-up and dine at the Veste Fiori Chiari restaurant, which is known for its authentic Italian seafood and impressive cocktails after a day of lounging at the beach or the deck.

Dolce&Gabbana for La Cabane Beach Club, Marbella

Highlighting the transformation of Marbella from a humble fishing village into a luxury vacation destination, is the iconic Blu Mediterraneo print that appears at every corner of La Cabane this season. But that's not all: there is also a unique vacation capsule available at the pop-up store installed in the resort - think dresses, summer shoes, beach towels, bags and more in the signature blue and white color combination.  

Dolce&Gabbana for Four Seasons San domenico Palace, Taormina

The historic San Domenico Palace, a once opulent monastery that housed monks from affluent aristocratic families was converted into a Four Seasons hotel in 2021, following extensive renovations. Domenico Dolce and Stefano Gabbana found the incredible view of Mount Etna to be the perfect backdrop for their signature Blu Mediterraneo pattern, adorning the fabrics of towels, pillows, and curtains by the infinity pool overlooking the cliff, paired with matching pointed parasols.

Genny

Genny for Cavo Tagoo, Mykonos

For the summer season (or in other words until the end of October in Greece), Genny is taking over the iconic Cavo Tagoo Hotel’s prestigious suites. You can find the iconic blue and white graphic orchid motif, Maison’s signature, inspired by the blue and white colors of the Greek landscape printed on the sunbeds, beach towels, pillows and even a custom lifebuoy. The collection is available to purchase at the pop up, along with a selection of lightweight summer essentials such as maxi skirts, mini shorts and flowy caftans and swimwear to be paired with a hat, beach bag made of raffia and a pair of sunglasses, for a dream fashion summer vacation.

Alberta Ferretti

Alberta Ferretti for Bombom Pool Club, Mallorca

To celebrate the Hotel del Mar’s 60th anniversary, Bombom Pool Club joined forces with designer Alberta Ferretti to decorate the stunning beach club with her signature tie-dye prints (the club will be open until the end of October). Surrounded by breathtaking gardens and a private sandy cove, the Hotel is a long-standing favorite of the Mallorcan high society, royalty, and international jet set, which makes it the perfect setting for a luxurious and tranquil summer escape. 

Gucci

Gucci for Loulou Ramatuelle, Saint-Tropez 

Reimagined in timeless Gucci stripes, the Loulou beach club in Saint-Tropez is a must this summer, offering an exclusive pop-up boutique with a selection of beach themed accessories (think, towels, pip pong rackets and many more) and clothing to match. The bar also includes a menu and cocktail selection identical to the Giardino 25, the Maison’s café and cocktail bar in the heart of Piazza della Signoria, Florence, paying homage to the brand’s native city.

Loro Piana

Loro Piana for La Réserve, Pampelonne beach, Saint-Tropez 

It’s the favorite summer location of the biggest Loro Piana fans such as Gstaad Guy. For the second consecutive year, the Loro Piana pop-up boutique is installed within the walls of La Réserve à la Plage where you can shop the Resort collection which hosts a wide variety of items, including stylish robes, lightweight button-ups, elegant summer accessories and more. To match, the subtle details of the signature Suitcase Stripe pattern that can be seen everywhere: on the parasols, sun beds, surfing boards, beach towels and even at the tableware in the restaurant. Bref, it’s a Loro Piana heaven. 

Jacquemus

Jacquemus for Indie Beach, Saint-Tropez

La Casa de Jacquemus goes to the South! The ultimate French designer is teaming up with the Indie Beach in Saint-Tropez, one of the most popular summer destinations on the Cote d’Azur, for an iconic summer experience. Jacquemus has created a warm and inviting beachside experience, reimagining the space with a sunny lemon yellow striped pattern and adding a touch of light to the natural, woody interior of the restaurant. And don’t forget to shop Jacquemus’ latest summer collection which includes straw hats, new takes on the Le Bisous and Chiquito bags, as well as gold jewelry at the exclusive boutique.

Ferragamo

Ferragamo for Twiga Beach, Forte Dei Marmi, Italy

This summer, this iconic Forte Dei Marmi beach club is decorated head to toe this summer by the fun yet elegant Ferragamo flytrap pattern reminiscent of splashing water. The new beach club store offers an exclusive capsule collection featuring numerous accessories such as cabas bags made of blue or red raffia, and a wide selection of sandals, tunics and shirts. 

Luisa Spagnoli

Luisa Spagnoli for Da Luigi ai Faraglioni beach club, Capri

Until September, the Luisa Spagnoli pop-up in La Canzone del Mare waits for you with the latest collections and a dedicated capsule for the summer. A cohesive and timeless design created by Luisa Spagnoli beautifully compliments this rocky Capri beach club and restaurant.

Tory Burch

Tory Burch for Nikki Beach Saint-Tropez

Beloved American designer and businesswoman Tory Burch has decorated the trendy Nikki beach in Saint-Tropez with her signature patterns. You can rent out one of the exclusive cabanas or lounge on a sunbed with a vast selection of beverages: healthy smoothies, Italian and French wines, and mocktails at your disposal. And if you feel like shopping, the summer capsule collection (swimwear, tunics, classic leather slides and accessories) is also available at the pop-up shop right at the beach club.

Louis Vuitton

Louis Vuitton for Banyan Tree Macau, China

Louis Vuitton has set up shop in the luxury Banyan Tree Macau hotel, creating an immersive design for the poolside lounge chairs, parasols, cabanas and even for the cutest ice cream bicycle kiosk. 

Shop the brand’s 2024 "LV by the Pool" collection at the boutique featuring bags, shoes, sunglasses, swimwear, and other accessories.  Plush Vacation Tote and Bucket bags, the Rush Bumbag, and pocket organizers are also exclusively available with the brand's monograms.

Text: Leilani Streshinsky