Converse x Isabel Marant: The Must-Have of the Season

When Parisian chic meets an American classic

Isabel Marant always had a certain “je ne sais pas quoi” that keeps all of the world guessing what is the secret of French style. Known for her effortless and nonchalant designs, she was also one of the designers, who pioneered the platform sneakers in the 2010s. So it comes as no surprise that for the revival of the Chuck 70 platform sneaker, Converse chose to join forces with the Parisian icon.

The new Chuck Taylors feature a two-and-a-half-inch wedge and Marant’s label on the side. The collection also includes hi- and low-top flat versions of the Chuck 70 in black and white canvas, adorned with frayed edges, colourful shoe laces, and a tie-die print on the bottom of the shoe.

“When I was a kid, about eight or nine, I used to cut pieces of cork and put them in my sneakers — those shoes were actually a pair of Chuck Taylors,” Marant explained in the official statement that she has always been a fan of the brand. “My intention was to have an honest collaboration between the two companies — creating something that is desirable while also keeping a classic element. Something that is not complicated and remains true to the vibe of the original Chuck Taylor,” she continued. “The notion of ‘effortless luxury’ is quite authentic to me, my designs, and the meaning behind them. The word ‘luxury’ is used in too many ways, and you can get bored of it — it’s much more difficult to achieve something simple and effortless, of which you never get bored.” With the prices ranging from €140 to €190, this collection is the perfect example of “effortless luxury”.

Celebrations in Paris

On the day of the official release of the capsule, Isabel Marant and Converse hosted a dinner in Paris at the Marant’s headquarters on Place de la Victoire with a paired-back ambience, embodying a "road trip spirit" — a continuation of the capsule’s campaign aesthetic. At the cosy dinner, attendees enjoyed a menu of classic American comfort food - think burgers, fries and nuggets, with a setting inspired by the fusion of both brands’ distinctive styles, reflecting their shared commitment to casual style and timeless designs.

Courtesy: Isabel Marant

Text: Lidia Ageeva