"BE RIGHT BACK": Off-White™ is Back in the Shoe Game With Their Brand-new Sneaker

And yes, they are back in the game! Off-White™ debuted their aptly named “BE RIGHT BACK” (or BRB in short) shoe to mark their comeback to the sneaker scene.

It’s much more than just another sneaker release, it’s a brand philosophy. The brand encourages wearers to "BE WELL", and to prioritise wellness without compromising their style. Off-White™ argues that wellness isn’t a one-size-fits-all matter, but rather a nuanced grey area that can range from a hike to a deep meditation or a night out with friends. Whatever wellness looks like for you, Off-White™ invites you to embrace the journey, one step at a time. So if the shoe fits, there are many colourways to choose from, and infinite possibilities for styling, ensuring a personalised experience for all walks of life.

Their lightweight rubber sole allows for maximum mobility while the low top upper with mesh and rubberized leather allows for a comfortable, breathable experience.

A sequel to the "OUT OF OFFICE" sneaker released in 2020, this new release features design elements inspired by iconic 90’s performance running shoes, fused with a fresh, modern design. As with many of their sneakers, their unique take on classic silhouettes is adorned with the signature elements that have underpinned their brand since the early days. These include the zip tie, bookish typography and a now reimagined take on the familiar arrow logo that adds dynamic energy to the overall construction of the shoe.

This shoe is available in 11 different colourways, plus 4 limited-edition destination-inspired colourways dedicated to fashion capitals of the world; New York, Miami, Paris, and, of course, Milan, where the shoe was designed. With a focus on personal well-being as well as self-expression, this release highlights the importance of versatility as part of an active lifestyle in an ever-changing world, inviting wearers to tune into their personal journey and potential, finding balance, and the importance of both relaxation and activity in achieving true wellness.

To celebrate the release of their new sneaker, Off-White™ is planning to organize a series of immersive events dubbed "RETREAT," embodying the sneaker's "BE WELL" ethos, starting at New York's iconic DCTV building on Lafayette Street. This multi-sensory experience is divided into three distinct zones, each designed to engage guests in the present moment. The journey begins in "THE CLEANSE," a spa-inspired space that helps visitors unwind. From there, the "RECESS ROOM" amps up the energy with its bar and social area, setting the stage for a night of dancing and socialising. The experience culminates in "THE WORKOUT," a high-energy space, with rave-like atmospherics and euphoric soundscapes. The event took place at

The rest of the limited edition colourways dedicated to fashion capitals have launched at their respective sites throughout the month of June, and now they are also available for purchase online via the Off-White™ website. The remaining 11 colourways will be officially launched in September 2024 and will be available worldwide in stores and online. Stay tuned!

Courtesy: Off-White

Text: Leilani Streshinsky