Tsarewar yanayin kamfani na kakar wasan da ta gabata, Boss ya gabatar da rigar tufafi da aka sadaukar don abin da ke faruwa daga 5 zuwa 9, ba akasin haka ba. Gidan gidan Palazzo del Senato ya rikide zuwa wani yanki mai natsuwa: a kan catwalk, zaɓin ƴan wasa sun yi nuni da tarin alamar bazara-lokacin 2025, suna bayyana sabon nau'in jagora.
A CIKIN GREEN
Daga cikin wani greenery da Botanical wuri mai faɗi tsara don sootherai yayin ranar aiki mai cike da aiki, Boss sabbin shugabanni sun ɗora kan hanyar tafiya tare da ɓoyayyen sigar ƙaƙƙarfan ƙa'idar suturar da ake buƙata a cikin sararin samaniyar kamfanoni. Abin ban sha'awa, filin Palazzo del Senato ya kasance a matsayin wurin wasan kwaikwayon, wurin da kasuwanci ke cikin jigon ayyukan mutane, sa'an nan kuma ya albarkace shi da safiya na kore kore daga aiki. Burin Boss shine ya haifar da tsarin rufe fuska ga ingantaccen salon rayuwa 24/7, yana ba da damar faɗin kai da madaidaicin ra'ayi akan rayuwa. Alamar, hakika, ta yi imanin cewa mutum na zamani na jagora dole ne ya san lokacin da ya kamata ya dauki lokaci: "Wannan sake saiti ne: ainihin Boss yana da iko kuma yana dogara da kansa; sun san lokacin da za su fita su yi ikirarin dawo da lokacinsu kuma su fita su huta, ba tare da bin ka'idoji da ka'idoji ba, ”in ji Marco Falcioni, Babban Mataimakin Shugaban Kasa na Creative Direction a Hugo Boss.
SABON RUWAN KWATA
Daidaitawa, alamar gadon tela na Boss, an gabatar da shi tare da hanya mai laushi, inda jikin mai sawa ya tsara silhouette. Wannan kawar da tsarin ya haifar da ƙwaƙƙwaran ma'ana na ragewa a kowane lokaci, tare da kutsawa na salon wasanni da na'urorin haɗi da aka gani a karon farko a tarihin alamar. Hanyoyin cinching na zane-zane sun sake haifar da kamannin wando, yoga mats da jakunkunan raket na wasan tennis. bayyana a bayan kafaɗun samfuran, da kuma zaɓaɓɓun guntu waɗanda suka zana wahayi daga kayan bacci kamar pajamas da riguna. Jarumi yanki na tarin shine rigar maɓalli uku da ba a bayyana ba a cikin yadudduka masu sauƙi, a hankali ya nannade jikin ba tare da gina ginin ba. kafadar kafada da kuma matsuguni na cikin gida: tabbas mataki ne nesa da al'ada mai nono biyu iko kara. Rigar rigar wando ta fito sama da idon sawun mata, yayin da rigar riga mara baya, nannade ta fito tare da lallausan gabanta da lallausan wuyanta tana zazzage bayanta. Luxe yadudduka sun kasance daga ulu zuwa satin da fata, yayin da takalma sun haɗa da ƙananan sneakers ko zane-zane na fata. A ƙarshe, palette ɗin launi ya ba da yanayi mai annashuwa, gami da haske da shuɗi na ruwa, launin ruwan kasa, fari, baki, har ma da bambance-bambancen kore.
ALABARI MASOYI SABON BOKI
Shahararrun taurarin taurari da ’yan wasa sun yi tafiya a titin jirgin sama mai “fita daga ofis”, suna ba da ƙafa daga kamfen ɗin talla mai haske lokacin da suke aiki a matsayin jakadun alama. Dan wasan Tennis Taylor Fritz ya bude wasan ne bayan ya kai wasan karshe na US Open a matsayin Ba’amurke na farko bayan kusan shekaru 20 – daga baya Jannik Sinner dan kasar Italiya ya lashe. Da yake magana game da 'yan wasan Italiya, dan wasan tennis Matteo Berrettini da kuma zakaran Olympic a cikin 100 mitabugun nono Nicolò Martinenghi shi ma ya yi wasan kwaikwayon, ya kara saita yanayin sabunta yanayin Boss. Fitattun mutane na Intanet Ben Cobb, George Cortina da Khaby Lame suma suna cikin ƴan wasan kwaikwayo, kamar yadda haka akayi dan wasan kwallon kafa Loris Karius. Wani wuri, zaune gaba jere, David Beckham ya halarci Shugabansa na farko catwalkgabatarwa tun lokacin da aka sanar da haɗin gwiwar dabarunsa tare da alamar.
Ladabi: Boss
Rubutu: Ƙungiyar Edita