Eternal by Guzema: an ode to our Memories

Jewellery has always been more than just a chic accessory to compliment our daily looks — it’s a keeper of our stories, our treasures, and a symbol of love. In other words, it’s a tangible connection to our most cherished memories. With the launch of “Eternal”, our favourite jewellery brand from Ukraine, Guzema invites us on a journey through time, where each piece becomes a bridge between the past, present, and future.

An ode to memories, people, and moments that form our lives today, the new collection embodies the significance of feelings that stay with us forever, even when all materialism fails to settle down. It serves as a reminder that true significance always stays within, and keeps moving with us, inspiring us to move forward with gratitude for the past. Designed to bring joy over time, this collection is an interpretation of capturing the intangible in delicate forms — timeless and enduring, just like life’s most precious moments.

The delicate pieces convey the important message of not being afraid to let some things pass, as what belongs to us will always find a way to stay near. Inspired by the beauty of fleeting moments and the lasting impressions they leave, “Eternal” celebrates the memories that define us. Every ring, necklace, bracelet, and earring in this collection is designed to capture the essence of love, nostalgia, and continuity, turning personal milestones into wearable treasures.

Crafted with the finest materials, “Eternal” blends timeless design with modern artistry. Delicate engravings, intricate settings, and fluid shapes symbolize the threads that weave our lives together — intertwined, unbreakable, and eternal. And just as the little pendants of the collection state, some things are meant to stay forever. Little droplets of remembrance to jewel our beautiful body parts.

But that’s not all. Now, Guzema goes global! With a promise of building a new future, Guzema presents a historic collaboration, a partnership with a staple of American fashion 3.1 Phillip Lim. Unveiled amidst the buzz of New York Fashion Week, 3.1 Phillip Lim’s Fall/Winter 2025: a limited-edition capsule distils the essence of modern luxury into two sculptural, statement-making pieces. A seamless fusion of both brands’ effortlessly refined yet distinctly feminine aesthetics, the collection merges Guzema’s signature elegance with 3.1 Phillip Lim’s philosophy, striking the perfect balance between delicacy and strength, tradition and modernity.  

For Valeriya Guzema, founder and creative force behind her eponymous label, this partnership is more than a mere expansion — it’s a meeting of kindred design philosophies. “I have long admired 3.1 Phillip Lim’s ability to balance sophistication with an undeniable edge,” she shares. “Their approach resonates deeply with our clientele, who appreciate a fusion of global influences with that unmistakable New York attitude.”

Perfectly timed to mark the arrival of the Lunar Year of the Snake, the collection’s pièce de résistance is a strikingly fluid snake choker, complemented by a matching bracelet. Both designs, rendered in sustainably sourced sterling silver and 14-karat gold, exude a quiet opulence. A subtle yet powerful touch: the clasps bear the insignias of both houses, a delicate nod to the true spirit of collaboration—where two creative visions intertwine, resulting in something utterly timeless.

Courtesy: Guzema

Text: Elizabeth Arfush