Aeron's new boutique: Fusion of Neo-Renaissance and Contemporary elegance in Budapest

It’s a new shopping destination in Budapest. Settled in the heart of historic 6th district, the new AERON boutique is nestled along the iconic Andrássy Avenue. Recognized as a UNESCO World Heritage Site, the storied avenue showcases a rich tapestry of Neo-Renaissance architecture. Here, each building tells a tale of Budapest's illustrious past.

So what is Andrássy Avenue 34 famous for? Referred to as one of the most precious gems in the city’s architectural crown, the distinguished landmark building will be celebrating its 150th anniversary this year. A testament to Hungarian architectural prowess, the townhouse was designed by eminent local architects Miklós Ybl and Emil Ungár in Neo-Renaissance style. Synonymous with timeless elegance and subtle charm, the mansion is the perfect fit for the AERON’s new flagship.

When you step into the new AERON boutique, you enter a shopping kingdom, where contemporary elegance meets classic architecture from the Neo-Renaissance. Imagined by Hungarian interior designer Eszter Bertóty of Espacio Bertoty, one of the most sought-after local talents, the store's interior seamlessly blends minimalist aesthetics with refined details. Limestone and stainless steel elements create a sense of modernity, while a paneled mirror wall adds depth and dimension to the space, reflecting the brand's commitment to innovation and style.

They say great minds think alike. Bertoty worked on the interior design hand-in-hand with AERON’s founder Eszter Áron, who also loves to blend in her collections the timelessness of traditional tailoring with state-of-the-art design techniques. Since its inception in 2012, the label has become a symbol of understated elegance and quiet luxury. Minimalist yet refined, AERON captures the essence of Hungarian heritage while embracing the ethos of contemporary fashion. So does the new space on Andrássy Avenue, where one can step into the world of AERON and explore the meticulously curated collections. From impeccably-tailored outerwear pieces to effortlessly chic separates perfect for modern’s woman day-to-day, the boutique selection mirrors the brand's commitment to exquisite craftsmanship, timeless style and elegance without compromising on quality or comfort. Well, if you needed a reason to spend a few days in summer Budapest, now you have one. Walk, don’t run.

Courtesy: AERON

Text: Lidia Ageeva